DESIGN PHILOSOPHY

Imagine that you are packing for a nordic road trip, without a plan and with many activities on your bucket list. And imagine that you also want to pack as little as possible. The ambition is that you should be able to bring only garments from NP with you, and that they will fulfill absolutely all your needs. In addition, we strive to make it possible for you to go on another road trip 10 years later, without having to buy new clothes in between.

A road trip is a long adventure where you don't necessarily know what is going to happen. You never know what kinds of playgrounds you might stumble upon. Nordic means that you can easily find yourself in freezing temperatures and fast changing weather.

Possible activities: Skiing (downhill and cross country), hanging out on the couch, hiking, fishing, taking the train, climbing, driving, wine and dine and so much more.

On a nordic road trip you want functional clothing that suits all activities, you want to be comfortable and you want to look good.

This is the base for our design philosophy.

• We don't care about trends. Instead, we search for what you will like in 2, 10 and 100 years. Our goal is to design classics. Every. Time.
• That means a relatively simple design; No huge logos or illustrations. Neutral and timeless colors.
• We don't compromise when it comes to what we think looks good. Instead of pretending like our inspiration comes from "snowflakes slowly melting in the spring sun" (or similar pretentious bullsh*t), we work strictly and patiently, until we are 100% sure that we have developed a classic.
• You have to look good in NP. That means that even functional clothing will be worn for many different occasions.
• Functionality is key. We don't develop idiotic clothing where we put fashion in front of functionality. (We will never make a jacket that is so short that you show your belly button when you lift your arms – no matter what the trends say!)
• We will always be honest. Our clothes don't pretend like they're something they're not.
• We are playful, and hope to fit an element of this in every design. Ideally, you smile every time you discover a new detail.
• "Boy" and "girl" colors are a joke. We will always avoid them.
• We will never launch something new just to launch something new. We launch products where we see holes in our collection and because they deserve it and will deserve it forever.

• Maximize the societal benefit. We will always be looking for possibilities in our society where we can make a difference, like we have done with our production in Oslo.
• No shortcuts when it comes to sustainability. We care. Period. (But let us not pretend that we're perfect. There is still a lot we can do better.)
• The same goes for labour conditions. Employees in our supply chain make more than just living wage. It is a requirement that they have good lives with good work conditions and a salary that covers more than just what they need to get by. (We don't support stereotypical labour conditions in Asian textile industries.)
• We are also completely open about who we make our clothes with. See our list of partners that is continuously updated here.
• We don't always know best. Often times, you know just as much as we do when it comes to what products you will wear for a long time look like. That's why we develop our concepts with our Community.

We are also proud of having won a handful of design awards. That includes the DogA award, Scandinavian Outdoor Award og German Design Award. We are even more proud of the environmental awards we have won from Oslo Municipality and The Conference on Environmental Psychology.