BUY LESS. PLAY MORE.
While others tell you that it's time to replace last year's clothes with something new, we ask you to wear and love your clothes for as long as possible. We do this through timeless design, no collections, smart materials, maintenance, and repair. And instead of pretending that it's possible to produce sustainable clothing, we tell you that there is no such thing as sustainable clothing. Period.
META-FREE
It felt wrong to send money to a company that profits from polarizing the world and making our children addicted to screens. So we said, “fu%k it,” and broke up with Meta.
The financial impact might surprise you.
What is sustainable clothing?
Spoiler: The answer isn’t what the industry wants you to hear.
USE MORE: SECOND HAND
We try to make clothes that last, and that people actually want to wear for a long time. But for many different reasons, that’s not always possible. When that happens, we can work together to give the garment a second chance at life.
FLAGSHIP STORE
OUR STORE AND A MICRO-FACTORY
Is the store of the future only online? We don't think so. Our new store at Grünerløkka in Oslo is an example of what we believe the store of the future should be. Yes, you can shop our clothes here, but first and foremost, we want to give our customers an awareness of craftsmanship through local production, maintenance, and repair in our micro-factory. At the same time, we aim to encourage everyone to use their clothes for a long time before buying new ones.
