ABOUT US

the story
- THE STORY
the problem
- THE PROBLEM
solution
- THE SOLUTION
future
- THE FUTURE
environment
- THE ENVIROMENT

A QUICK INTRODUCTION

Northern Playground was born because of our love to challenge conventions. It all started with us challenging the industry on the usage of zippers.

This gave us the inventions Ziplongs®, Zipbody™, and Zipbra™. One day, we wondered if we could do the opposite of the rest in terms of productions: Moving parts of it to Norway, specifically Tøyen in Oslo. In the last few years, we have been crazy enough to offer free repairs on our clothes. And most importantly, we are not embarrassed to speak loudly about how the textile industry is broken. We are not even close to the finish line, and we are ready to challenge ourselves again and again.

Because the industry has seen a frighteningly small amount of development since the industrial revolution, with the biggest losers being our planet and laborers working for far less than fair wages.

Our vision is therefore to reduce the world's clothing consumption, and we plan on doing this by turning the entire textile industry's classic business model upside down. While "everyone" else is telling you that this year's products are better than last year's, we are telling you to keep your clothes for as long as you can. Preferably forever.

So please, wear your clothes as long as possible, repair them when necessary, buy local, buy quality and buy products that won't go out of style!

Or just go naked 😊

OUR RECEPIE

We started by selling through stores worldwide, where the focus was mostly on the lowest possible price, low production costs, and the highest possible volume (like the rest of the industry). Now, it's about the opposite: selling directly to you at a fair price and incorporating everything we can into design, production, and services so that you'll want to use the product for a very long time. Read more about the model below.

OUR BUSINESS MODEL

OUR GOAL

Our mission is to make you love and use your products for a very long time. More specifically, we want our customers to change their habits and use their clothes twice as long—at least. If everyone does that, the footprint from clothing will be halved. At the same time, we aim to become a large company that proves a 'less is more' business model is both economically attractive and a radical improvement for people and the planet.

WHY THE NAME NORTHERN PLAYGROUND?

Northern Playground is the playground where it all began: Norwegian mountains, forests and oceans. It is where we found, and continue to find inspiration. It is also a place that reminds us of how vulnerable nature is and how important it is to take care of it.

WHO WORKS AT NORTHERN PLAYGROUND?

Northern Playground consists of a small group of people that don't have much of a background from the clothing industry. We have touched on a lot of other areas and industries, and have become pretty good at challenging truths. Luckily for us, because this industry sucks and new ideas are way overdue.

We are also regular people that don't have olympic golds or thousands of followers on Instagram. Our concepts are strong enough in themselves and we don't need a tired old celebrity to convince you.

The company is owned by its entrepreneurs, employees and customers. In total we have over 600 owners, 8 being entrepreneurs/employees and the rest being customers. We're pretty proud of that!