BUY LESS. PLAY MORE.
While others tell you that it's time to replace last year's clothes with something new, we ask you to wear and love your clothes for as long as possible. We do this through timeless design, no collections, smart materials, maintenance, and repair. And instead of pretending that it's possible to produce sustainable clothing, we tell you that there is no such thing as sustainable clothing. Period.
25% OFF
Our business model focuses on selling every single product at full price. This isn’t as easy as we’d like. Sometimes we have B-grade items in stock, and other times, excess inventory creates financial challenges. The latter is still a reality, which is why the price of selected wool & silk t-shirts and grandpa shirts, women's boxers and briefs, as well as some Zipwear™ garments, has been reduced by 25%.
Made in "Oslo"
LOCAL PRODUCTION
Does it have to be that those who make your clothes are poorly paid, hidden away, and forgotten? What if we instead got to know the people and craftsmanship behind the products? Stop by our Microfactory, say hello to the person making your clothes, and see how the product is created.
The Gift of the Year 2044
This gift card comes without an expiration date. That way, the person you give it to can save it until the really need new clothes. Good for them, and good for the environment.
NEW STORE
NEW STORE AND A MICRO-FACTORY
Is the store of the future only online? We don't think so. Our new store at Grünerløkka in Oslo is an example of what we believe the store of the future should be. Yes, you can shop our clothes here, but first and foremost, we want to give our customers an awareness of craftsmanship through local production, maintenance, and repair in our micro-factory. At the same time, we aim to encourage everyone to use their clothes for a long time before buying new ones.
