Picture of wool production and spinning of wool

ORGANIC WOOL

What is it? Most people know a thing or two about organic food. Many of the same principles lie behind organic wool, but there are also some differences.

GOTS certification

The GOTS certification that we have includes a wide range of requirements that cover more than what we typically think of when we hear the word "organic". It covers the entire supply chain – from the wool on the sheep's back, to the clothes on your body. Learn about the advantages of organic wool below.

People that are touching plants

DIVERSE ECOSYSTEMS

On average, flora and fauna in proximity to organic farms is about 50% more diverse than other farms. In other words: wild plants and animals don't die due to pesticides here. That's good news for both the ecosystem and for conserving species diversity.

NO PESTICIDES

Pesticides are found in all agriculture. On organic farms, most pesticides are banned. That means that there are no chemicals in the grass where the sheep graze. That's good news for the sheep and for those of you who don't want chemicals in your wool.

Man in orange sweater

SUPERWASH-FREE

Superwash is a treatment that puts a plastic coating on wool fibers so the product doesn't shrink. Most wool products have a treatment like this, which means you can assume that your non-organic wool contains plastic that turns into microplastics when washed. Organic wool does not allow this treatment. Good for all of us who want less plastic in the ocean.

ANIMAL WELFARE

Animal welfare is a big part of the certification. For one, mulesing is not allowed. Lots of space, fresh water, and life without fear and anxiety also top the list of requirements. Synthetic hormone therapy and gene modification are also forbidden. Animal welfare is good news. Period.


Woman running towards the sea

CLEANER WATERS

Chemicals also affect our waters - both groundwaters and oceans. Chemicals from manufacturing often find their way outdoors, and when washing your product the chemicals also flow out into these waters. By choosing organic you are contributing to cleaner water. Good news for all living creatures.

GOOD WORKING CONDITIONS

It also ensures that the people who actually make the clothes have good environment and labor conditions. Long story short, it ensures that everyone is satisfied at work and earns a fair wage. It also means that the product won't be treated with anything that isn't safe for you or the environment.

Man and woman sitting outside eating

FEWER TOXINS

There are certain challenges when it comes to wool: It's not very strong, it doesn't dye easily, it can itch and can shrink when washed. The easiest and cheapest solution is to use toxic chemicals. In organic wool this is strictly regulated. That means less chemicals, and fewer toxins that eventually end up outdoors.


Spinning av ullPhoto: Fuhrmann Argentina

GOOD NEWS

All of this is good news for our planet. It also means that you can own a wardrobe made with natural materials and that is chemical and toxin-free.


You might be thinking that this should be the only way to make clothes. We agree. Unfortunately, we can guarantee that if you knew how most clothes affect our planet, you would be pretty bummed out. Animals, humans and nature suffers from an industry that for the most part only cares about profit.


Organic wool isn't the answer to everything, but we are certain that it is a step towards a better textile industry and a better world. The price per product is a bit higher, but can we really afford not to care?

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