The Hoodie

DETAILS
The hoodie has a high neck and a tight hood. The thin material helps the hood stay in position, and it fits comfortably under a helmet or the hood of your jacket. A favourite among bikers and skiers.

ORGANIC WOOL
The hoodie is made up of 72% GOTS certified organic merino wool and 28% silk. In other words, a completely natural product. Silk is very strong, and by including it we are able to use very fine and thin wool without compromising the durability of the hoodie.

The GOTS certification means that there are strict requirements that need to be met throughout the entire supply chain. Toxic chemicals are not used, the wool is mulesing-free and the garments are not treated with Superwash or other similar treatments, to name a few examples. Read more about why we use organic wool and its advantages here.

WARNING
Okay, perhaps “warning” sounds a bit dramatic, but even though this is just a garment (and not a chainsaw), incorrect use of our wool and silk clothing can impact your experience.

How so? Well, the product is made from thin natural materials – wool and silk. It’s designed to be extremely comfortable in all temperatures and activities, and to last a very long time. However, that doesn’t mean it can withstand everything. Thin wool has a downside: it’s not as durable as, say, thin polyester garments. To ensure it actually lasts, you need to be part of "the journey" and treat it a little differently than other clothes. Without care, it might actually have a significantly shorter lifespan. READ MORE HERE.

DESIGN PHILOSOPHY
A key part of our design philosophy is to design products that can and will be worn often and for a long time. Two main principles define this philosophy:

1 LIFE SPAN
Timeless designs and fantastic quality. You must be able to look good for many years in the same garments.
2 MULTIFUNCTIONALITY
Smart designs and endless areas of use. You must be able to wear our products for all occasions and adventures.

The hoodie is developed with these principles in mind, and is perfect for all activities from dinner with the in-laws to running a marathon.

USE MORE +
This product is made with durable materials and in a timeless design. This helps ensure that you can use it for many years, but its lifespan also depends on how you take care of it. If you take good care of your product and repair it when needed, you will be able to enjoy it for a very, very long time. We're here to help with that through Use More +, a service that gives you help on fixing and caring for your product, and one free repair of this product. Read more about Use More + here.

STORE AND MICROFACTORY
Our store is not your typical shop. Sure, we sell clothes and make money from it, but can we do everything the opposite of what typical clothing stores do? Our goal is just as much about opening minds and showing that it's possible to do things in a completely different way, with a totally different footprint.

Visit us at Grünerløkka in Oslo (where Markveien crosses Korsgata) to try on clothes, share your input on new products, repair worn garments, see how your products are made, or just have a chat with one of us. More information about the store here. Read more about our store concept here.