The Cap
Wind and water resistant cap in Ventile cotton. Function and style in the mountains and the city.
Wind and water resistant cap in Ventile cotton. Function and style in the mountains and the city.
- Material+
- Use and care+
- Environment and footprint+
- Pricing and production+
DESIGN
The Cap is made of 100% Ventile cotton. There are multiple reasons for this. Ventile is a natural material, breathes well and is water resistant. Not to mention, we are able to use up scraps from production of The Last, which reduces waste.
We have also researched cap designs from the last 100 years, and landed on a design that we think will be relevant the next 100 years. (Or at least a really long time!) It is a typical 5-panel design with a relatively soft front. In other words, it is not stiff or tall in front. Some might call this a classic "dad cap".
THE BACKGROUND
Over the past 100 years, the cap has become a staple in most wardrobes. Not only is it a practical accessory, it is also a tool used to show identity, support and belonging.
We hopped aboard the cap train in 2018. After a few years we realised that the cap we had designed no longer was aligned with our values. Now it is relaunched in line with today's design philosophy: versatile, functional and long-lasting. Not to mention, we think you'll be just as proud to wear it today as you will in 50 years.
THE STORY
You probably know that todays cap comes from the beloved American pasttime, baseball. The first "cap" can be traced back to 1846 in New Jersey, with its straw material and circular brim. In other words, it looked nothing like the cap we know and love today.
With time, functionality was put ahead of looks, and today's baseball cap was officially a part of history. Back then they were mainly made in merino wool with a leather brim.
In the mid 20th century, fans started buying baseball caps and the accessory went from being a athlete-only to one of the most common garments that exist. Because even more than the white t-shirt or blue jeans, the baseball cap is a statement and a synonym to relatability. It contributed to making Diana "the people's princess" and it bonded the orange man in The White House with his diciples.
Today the cap is worn by pretty much everybody for pretty much everything. To show support for a team, express your identity, spread a political message, hide from people or hide from the sun. The uses are endless.
Foto fra Boston Public Library
STORE AND MICROFACTORY
Our store is not your typical shop. Sure, we sell clothes and make money from it, but can we do everything the opposite of what typical clothing stores do? Our goal is just as much about opening minds and showing that it's possible to do things in a completely different way, with a totally different footprint.
Process
This product is now in stock and ready to be worn on your next adventure.
Discussion
To make sure we make clothing that can last a lifetime, we need your feedback. In our Community you can contribute in the development of new and existing products. Have thoughts on anything we should do different, a cool story or maybe just a question about the product? Join our Community and the discussion below!
