The Sock
A great pair of socks can be worn in just about any situation, is comfortable and lasts a long time. Ideally, you shouldn't have to wash them after every use as well.
A great pair of socks can be worn in just about any situation, is comfortable and lasts a long time. Ideally, you shouldn't have to wash them after every use as well.
- Material+
- Use and care+
- Environment and footprint+
- Pricing and production+
BACKGROUND
When we began the process of finding our first "allround" sock, we quickly got in touch with two very promising sock manufacturers. Instead of making a quick decision and betting on one of them, we thought, "Why not let our Community decide?".
We ordered 100 pairs from each manufacturer and mixed them so that 100 testers from the community received one sock from each manufacturer. We gave strict instructions to the testers to use them for parties, workouts, hikes, in the office, and for lounging.
After a while, we sent out a questionnaire to gather feedback on which sock performed best in terms of both comfort and durability.
THE EVERYTHING SOCK
The Sock was developed with the idea that it should be able to be used for everything. Test it at work and on hikes. It makes life a little easier compared to having different socks for every possible activity. And test without washing. We have used socks for 50 days without washing - it works perfectly fine. Just air them out while you sleep.
USE MORE +
This product is made with durable materials and in a timeless design. This helps ensure that you can use it for many years, but its lifespan also depends on how you take care of it. If you take good care of your product and repair it when needed, you will be able to enjoy it for a very, very long time. For hygienic reasons, we do not repair socks and underwear, but we are more than happy to assist you in doing so yourself through Use More +, a service that includes guidance on repair and maintenance. Read more about Use More + here.
STORE AND MICROFACTORY
Our store is not your typical shop. Sure, we sell clothes and make money from it, but can we do everything the opposite of what typical clothing stores do? Our goal is just as much about opening minds and showing that it's possible to do things in a completely different way, with a totally different footprint.
Process
This product is now in stock and ready to be worn on your next adventure.
Discussion
To make sure we make clothing that can last a lifetime, we need your feedback. In our Community you can contribute in the development of new and existing products. Have thoughts on anything we should do different, a cool story or maybe just a question about the product? Join our Community and the discussion below!
