The Wool Fleece Jacket

AREAS OF USE
We try to make sure that all our products can be worn in pretty much any situation, so really your imagination is the only one setting boundaries for what this jacket can be used for. Think of it as your go-to around the campfire, the first thing you put on when hitting the couch after a long hike, and a great friend under your shell on cold days. Other possible areas of use:

DESIGNED FOR A LONG LIFE
A key part of the design phase was to create a jacket that lasts a long time. During development we focused on the many years of wear and tear it will undergo, and made sure to give it a timeless design. At the base of our design philosophy is the simple fact that there is no such thing as sustainable materials. The only thing that really makes an environmental difference is less consumption. This jacket is therefore made with reinforcements in exposed areas that are easy to replace when necessary.

MATERIAL
You've probably heard of fleece, but do you really know what it is? Opposite to what most people think, fleece isn't a fiber. The word actually describes the appearance of a material, and was originally used to describe part of the wool. By using wool fleece instead of polyester you receive all of the obvious advantages of wool. In addition, we are able to stick to natural materials. Last but not least, you get a comfortable garment with great insulation.

WOOL FLEECE VS. POLYESTER FLEECE
A downside of polyester is that it is made of oil and sheds micro plastic. Most people know this and still prefer polyester fleece because they think it breathes better as a mid-layer. Research from Austria referred to in Randulf Valles book "Why Does Being Wet Make You Feel So Cold" clearly shows that moisture is transported away from the body more efficiently when wearing a wool mid-layer. Try it yourself! Not to mention, wool is "self cleaning" and doesn't get smelly like polyester. That means that you can wash a wool jacket far less than a polyester jacket, and save both your clothes and the planet.

DETAILS

USE MORE +
This product is made with durable materials and in a timeless design. This helps ensure that you can use it for many years, but its lifespan also depends on how you take care of it. If you take good care of your product and repair it when needed, you will be able to enjoy it for a very, very long time. We're here to help with that through Use More +, a service that gives you help on fixing and caring for your product, and one free repair of this product. Read more about Use More + here.

COMMUNITY
In winter of 2021 we were sent the idea to create a pair of "camp pants". We were immediately excited about the thought of finally offering mid-layers, and quickly decided to develop a matching jacket as well.

As with many of our products we decided to develop this one with our Community. This gives us valuable input and ensures that we implement elements our customers want, and exclude details no one needs. For example, we removed the hood that was originally part of the product after asking the Community. (We know many of you still want this, so stay tuned in the future!) If you want to take part in developing future garments, join our Community here.

STORE AND MICROFACTORY
Our store is not your typical shop. Sure, we sell clothes and make money from it, but can we do everything the opposite of what typical clothing stores do? Our goal is just as much about opening minds and showing that it's possible to do things in a completely different way, with a totally different footprint.

Visit us at Grünerløkka in Oslo (where Markveien crosses Korsgata) to try on clothes, share your input on new products, repair worn garments, see how your products are made, or just have a chat with one of us. More information about the store here. Read more about our store concept here.