WRITE YOUR MESSAGE
Click on the link and fill in
activist window
Your messages
We are a clothing brand that makes a living by selling clothes. But in one of the windows of our store in Grünerløkka, Oslo, you will never see advertisements for us or our products. We have donated the space to messages that inspire, provoke, and surprise, and that help move the world in a slightly better direction. Messages that you are passionate about but perhaps haven't gotten the attention they deserve.
Why are we doing this? Because we are tired of store windows that only aim to make people buy more. It’s mindless, boring, and often contributes to unnecessary consumption. Our new store in Grünerløkka is, like everything else we do, an arena for changing habits. This means we will challenge ourselves, our customers, the industry, and passersby to think differently and encourage them to do something they otherwise wouldn't. Maybe it can help change habits and the 'use-and-throw-away industry' in a slightly better direction.
Write out loud
So, what are you passionate about? That people should finish their food? Or maybe you believe that tech is bad for the environment? We’re open to all kinds of suggestions and will, once a month, ask our Instagram followers to decide which message should be displayed in our Activist Window.
Want to decide what’s displayed?
On the last day of every month, you can vote on Instagram.
