Activism is actions and initiatives aimed at creating social, political, or environmental change. It often involves challenging established structures, norms, or practices to achieve a better future. For us, it’s about doing the opposite of established truths in the industry, swimming against the current, and challenging both ourselves and this broken industry for good. It’s about encouraging people to wear their clothes as long as possible instead of buying new ones, using marketing and communication to inspire change, and getting society as a whole to support long-term use instead of throwaway culture. Here, you can read about activities and initiatives that support this!