Superhero Eco Tee + POW membership
In collaboration with POW (Protect Our Winters), we are honoring three ecosystem superheroes: The bee, the wild salmon and the snowflake. You (or a friend) also get a POW membership with this product. We will be in touch after ordering to see if the membership should be in your name or someone else's.
In collaboration with POW (Protect Our Winters), we are honoring three ecosystem superheroes: The bee, the wild salmon and the snowflake. You (or a friend) also get a POW membership with this product. We will be in touch after ordering to see if the membership should be in your name or someone else's.
- Material+
- Use and care+
On the backs of the t-shirts are a short paragraph about the superhero and why we should take care of them. See an example from the wild salmon below.
My name is "Salmo".
Most people call me the wild Salmon. Not to be confused
with my farmed salmon cousins, I am a true ecosystem superhero. Some might even call me the fertilizer of river ecosystems. When I swim upstream, I bring marine nutrients from the ocean to the river, connecting distant ecosystems from ocean to forest. These nutrients end up in food webs in rivers and surrounding nature, benefiting mammals, birds and other freshwater fish. I also contribute to about a third of the nitrogen in the trees around me. You know what that means? More salmon, more trees!
Take care of me, and I will take care of our ecosystems.
Deal?
All illustrations drawn by Peter-John de Villiers. Peter-John de Villiers is an artist born in South Africa, now living in the Norwegian countryside. Surfing through summer, snowboarding through winter. His iconic style has become an integrated part of the international art scene, having worked extensively with musicians, the snowboard and skate industry, lifestyle brands, packaging and advertising.
We donate 15% of revenues from these t-shirts to POW. They use this money to fight climate change and save skiing and winter activities for future generations. By ordering this product you (or a friend) will also receive a POW membership. Being a POW member means becoming a part of POW's network of snow-loving climate activists all over the globe. You will also receive discounts at certain stores in Norway, and at the same time you are supporting their work of teaching and engaging more people in taking care of winter.
The Superhero Eco Tee is a fully biodegradable t-shirt. The t-shirts are made out of 20% recycled cotton and 80% organic cotton. All seams are sewn with Tencel threads. If you were to throw this t-shirt out into nature, in perfect composting conditions, the t-shirt would turn into organic material and be completely gone after 6 months! This product is tested and certified by the Oeko-tex® Standard 100. In short; this means these t-shirts are safe to wear - no worrying about harmful chemicals.
The colors in this fabric depend on the recycled cotton part of the blend, meaning no added dye or chemicals. This makes each t-shirt unique and even more sustainable.
Process
This product is now in stock and ready to be worn on your next adventure.
Discussion
To make sure we make clothing that can last a lifetime, we need your feedback. In our Community you can contribute in the development of new and existing products. Have thoughts on anything we should do different, a cool story or maybe just a question about the product? Join our Community and the discussion below!