OWN LESS
We’re convinced that the coolest people in the future won’t be those who constantly buy new things, but those who go the other way. Those who repair. Those who take care. Those who buy things that cost more because they’re made to last. Here, you’ll find inspiring stories about how to own less, use your garments for all kinds of activities, wash less, and share knowledge, so this becomes the new normal.
Hygiene and cycling with a few garments
Read more1 for everything
Read moreHow to wear out your garments
Read moreHike & Fly Norway 2022
Read moreYour sweat doesn't smell
Read more1 tank top. 0 washes. 232 days straight.
Read moreThe 200 day tank top
Read morePack Lightly
Read moreThe freedom of owning less
Read moreBuy less. Share more. 🪵
Read moreWash less. Play more.
Read moreChoose less. Play more. 🏄♂️
Read moreBuy less. Bike more.
Read more