The Turtleneck

MATERIAL
72% GOTS-certified organic merino wool and 28% silk. Silk is very strong, making it possible for us to make this product with very thin, fine wool – without compromising the shirt's durability.

CLASSIC DESIGN
A key part of our design philosophy is that we don't care about trends. We design clothes that we genuinely believe will look good in 2, 10 and 100 years. Our goal is to design classics. Every. Time. That also means that our clothes have clean and simple designs, come in timeless colours and will never have big logos or illustrations.

BACKGROUND
For many years, our customers asked us to make a classic Turtleneck in organic wool and silk. In 2020 their wish finally came true, and the Turtleneck became a permanent part of our collection.

The cut is based off our popular Crew longsleeve, but to finish off the design we asked our Community to help us decide the length of the neck. The answer was pretty much unanimous, and we made the neck relatively short, but long enough to be folded down.

Read more about how we design and evaluate products with our Community, and join in on the fun here.

ORGANIC WOOL
The Turtleneck is made with organic wool and silk. That means that there are strict requirements that need to be met throughout the whole value chain. Toxic chemicals are not used, the wool is mulesing-free and the garments are not treated with Superwash or other similar treatments. Read more about why we use organic wool and its advantages here.

WARNING
Okay, perhaps “warning” sounds a bit dramatic, but even though this is just a garment (and not a chainsaw), incorrect use of our wool and silk clothing can impact your experience.

How so? Well, the product is made from thin natural materials – wool and silk. It’s designed to be extremely comfortable in all temperatures and activities, and to last a very long time. However, that doesn’t mean it can withstand everything. Thin wool has a downside: it’s not as durable as, say, thin polyester garments. To ensure it actually lasts, you need to be part of "the journey" and treat it a little differently than other clothes. Without care, it might actually have a significantly shorter lifespan. READ MORE HERE.

USE MORE +
This product is made with durable materials and in a timeless design. This helps ensure that you can use it for many years, but its lifespan also depends on how you take care of it. If you take good care of your product and repair it when needed, you will be able to enjoy it for a very, very long time. We're here to help with that through Use More +, a service that gives you help on fixing and caring for your product, and one free repair of this product. Read more about Use More + here.

STORE AND MICROFACTORY
Our store is not your typical shop. Sure, we sell clothes and make money from it, but can we do everything the opposite of what typical clothing stores do? Our goal is just as much about opening minds and showing that it's possible to do things in a completely different way, with a totally different footprint.

Visit us at Grünerløkka in Oslo (where Markveien crosses Korsgata) to try on clothes, share your input on new products, repair worn garments, see how your products are made, or just have a chat with one of us. More information about the store here. Read more about our store concept here.