DEAR TEMU, SHEIN, H&M, ZARA. PLEASE COPY THIS!
Think About This: What if Shein were responsible for repairing your jacket when it got a tear? How would Shein design the jacket then? Would they make it in better quality? What would the world look like if companies were motivated to create products that lasted—instead of the opposite?
Fast Fashion: An Industry Without Responsibility
Look at the automotive industry—one of the few sectors where manufacturers offer long warranties. If something breaks after two years, it's a cost for the car brand. They lose money if they make a bad car. But with clothing, it's the opposite. If your jacket fades, tears at the seams, or starts smelling after two years, you're simply expected to buy a new one. The manufacturer doesn't care—fast fashion companies take full advantage of this. They flood you with tempting content around the clock: Buy new, buy more! This year’s color is here!
But what if we created a world where companies actually wanted their products to last? Where durability was part of the business model? Taking responsibility for repairs long after a product is sold is a great place to start.
Timeless Design and Repairs for Life
We make it easy for you to repair your own gear by providing free materials, and we offer at least one free repair on our products. It costs us something, and of course, that makes the product more expensive. But the big advantage is that you can use it for much longer. The most important cost for you—the cost per use—becomes low.
The result? Low cost and a low footprint.
Our anorak is a perfect example of this. It comes with a built-in repair kit so you can fix it yourself, no matter where you are. And that's not all—you can have it repaired by us anytime, even 15–20 years after you bought it. Plus, it's designed to be a classic from day one. Who cares about this year’s color?
PLEASE COPY THIS
So dear Temu, H&M, Shein, and Zara (and all the rest of you): Please copy this. You’re already black belts in copying—why not copy repair too?
